Air Jordan 1 Low “Swooshless” Marks Departure from Signature Branding

Innovation often celebrates a departure from tradition. Conformity, even when it concerns branding, can sometimes imply stagnation.

Jordan Brand, with the Air Jordan 1 Low “Swooshless” edition, experiments with inventiveness and also exercises supreme confidence. Releasing an Air Jordan 1 sans Swoosh or Jumpman branding is bravado personified. It implies that the groundwork has been laid, the successes have been captured, and that they have nothing left to prove – they’re playing with house money.

This initial black pair, debuted by Swoosh collaborator Jacob Keller, could very well be the first of many. Take a look at this creative new Air Jordan 1 Low and stay tuned for a Jordan Release Date.