Innovation often celebrates a departure from tradition. Conformity, even when it concerns branding, can sometimes imply stagnation.
Jordan Brand, with the Air Jordan 1 Low “Swooshless” edition, experiments with inventiveness and also exercises supreme confidence. Releasing an Air Jordan 1 sans Swoosh or Jumpman branding is bravado personified. It implies that the groundwork has been laid, the successes have been captured, and that they have nothing left to prove – they’re playing with house money.