East coast based apparel brand, Adsum has teamed up with New Balance for both a Friends and Family exclusive, as well as a collaborative project that’s releasing to the public at the Adsum pop-up shop in Soho, NY on September 4.
Featuring the 990v3, each shoe appears with Made in the USA construction exemplified by a premium suede upper that utilizes slate and black tones – a nod to Adsum’s northeast inspired color palette for their upcoming Fall/Winter apparel collection for 2018.
The Friends and Family edition was an NB1 project that inspired by the offering that will appear at the brand’s pop-up shop, which showcases a series of dark tones with slate accents that were heavily present in the brand’s Super Series apparel collection. The insole of the shoes also match the hues of the brand’s signature socks, which have been a mainstay in their collection since day one in 2015.
The Adsum x New Balance 900V3 is a limited edition release, first come for serve at the Adsum Soho Pop Up (171 Elizabeth St. New York, NY 10012), starting September 5, 2018.
Adsum x New Balance 990v3
Price: $190 USD