adidas Y-3 Launches Concept Film to Celebrate Launch of Y-3 Sport

In anticipation of the impending Y-3 Sport launch, the brand today reveals a concept filmĀ made in partnership with i-D and directed by Nathalie Canguilhem.

Exploring the brand’s unique point of view and avant-garde approach to sportswear, the design-focused active and footwear collection features industry leading fabrics, technologies and innovations in groundbreaking fashion.

The Y-3 Sport “There Are No Rules” film can be seen below. The first capsule collection from Y-3 Sport will be available on April 15. Stay tuned for more.

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