adidas Debuts New Sportswears Label Designed for Everyday Movement

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Born from sport, worn for style. Adidas Sportswear is Team Three-Stripes’ first new label in five decades. Built for everyday movement, adidas launches their new Sportswear line with actress and advocate, Jenna Ortega.

For the first ever adidas Sportswear’s collection, Jenna Ortega leads the “All That You Are” campaign, which celebrates the freedom found in self-expression. As a true reflection and champion of individualism and versatility, Ortega is the face of the new line and will be seen alongside a wider collective of adidas partners including Trae Young, Son Heung-min, Mary Fowler, and renowned gamer and thrill-seeker Carolina Voltan.

I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.

Jenna Ortega

The capsule offers sport-inspired pieces built with comfort at its core. The new line aims to deliver a range of fresh fits that use the latest performance technology to bring the same comfort and confidence that adidas has been providing for athletes, for decades. Highlights from the collection include the adidas AVRYN and Tiro Suit, which allow you to level up your style on a day-to-day basis.

The Tiro Suit Collection reimagines adidas’ iconic tracksuit silhouette with a deep heritage in football, the Tiro Suit translates sport design cues specifically for Sportswear. Fronting the collection, the Tiro Suit Up Advanced remains sporty at its core but takes on a new identify, as the classic 3-stripe set brings functionality to the forefront while maintaining a minimalistic look.

The adidas AVRYN is made in part with recycled materials, the shoe also fuses BOOST and BOUNCE technology in a new way to offer comfort both inside and out. This AVRYN drop includes two colorways, a muted two-tone black and grey with minimal red detailing, as well as an all-grey version with black signature 3-stripes complete with purple accent, origami inspired finishes and an exaggerated heel tab, AVRYN provides a fresh and versatile look and feel, making it easy to pair across a number of everyday looks. 

The first ever adidas Sportswear capsule launches worldwide on February 9, 2023. To purchase, visit adidas in-store and online, with early access available on the adidas app starting February 2, 2023. For more sneaker news and release dates, follow @Nicekicks on Twitter.

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