Crowd-Sourced Art Shines at adidas Seoul “Supercolor” Studio

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words // Darren Griffin:

The Pharrell Williams x adidas Superstar Supercolor collection finally made its way to retailers last week. The highly sought after and varied offering is not only achieving monumental feats by selling out in many of its 50 colorways, but inspiring creativity like its own guiding spirit in the process. The Originals Seoul flagship is a prime example of this edifying release, as the stores Supercolor Studio now features a crowd-sourced art exhibit.

The second floor of the brick and mortar was whipped clean creating a blank canvas allowing customers to add their own individual design aesthetic using KRINK paint markers. The passionate and expressive outcome is another example of how sneaker inspire art and are works of art themselves. The adidas Supercolor Studio in Seoul will remain open to the public through April 9. Check out an inside look via photos from Hypebeast.

adidas Supercolor Studio

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