Adidas Unveils University-Inspired Colorways of Its Rivalry Sneaker

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As the college football season gets underway and students flock back to campuses nationwide, Adidas has introduced the Rivalry “University Pack” for five NCAA partner programs. This marks the inaugural entry of the Adidas Originals brand into the collegiate arena.

Students and supporters of Grambling State University, the University of Miami, the University of Nebraska, Texas A&M, and the University of Washington can proudly showcase their school colors with the Adidas Rivalry “University Pack.”

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas. “We’re proud to be working with our NCAA partner programs to grow and promote their brands.”

Originally designed for basketball, the Adidas Rivalry boasts a retro ’80s aesthetic with the select University-inspired colorways streamlined for the classrooms to game days. More adidas Originals’ collections are set to release later this season, allowing additional colleges and universities the opportunity to sport their distinctive school colors. Each iteration has a smooth suede base with white accents and the universities’ respective logos on the tongue.

The Adidas Originals Rivalry “University Pack” releases on September 1, 2023. Each sneaker is priced at $110. To purchase, visit and the Adidas app. For more sneaker news and Adidas release dates, follow @NiceKicks on Instagram.

Adidas Originals Rivalry “University Pack”

Release Date:September 1, 2023

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