adidas Originals Launches “Original is Never Finished” Campaign

A brand’s work is never quite finished. There is always more to create, produce and finally, presence. Let adidas Originals tell it, everything is a work in progress as true creativity can never have an ending.

That vignette leads their new “Original is Never Finished” campaign which launched globally this week. The story highlighting a wealth of creatives including the likes of Snoop Dogg,Β Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig, promotes creatively and their spring/summer 2017 collection.

Reaffirming the notion that original is an ongoing process, the clip is soundtracked to a remixed version of “My Way” by Frank Sinatra. What’s more, the visual also featuring a re-creating of Snoop Dogg’s classic Doggystyle album cover. See for yourself below and stay tuned for more from adidas Originals.