Today, April 14, 2011, adidas Basketball will unveil the adidas adiZero Crazy Light, the lightest shoe in basketball. How light is this shoe you ask? At 9.8 ounces, the newly-designed, revolutionary adiZero Crazy Light surpasses the Nike Zoom Kobe V and Nike Zoom Kobe VI for the lightest basketball shoe ever created. Specifically, the Crazy Light is more than 15 percent lighter than the nearest competitor, and it now gives adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).
“No other basketball shoe compares to the new adiZero Crazy Light and it’s a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball. “The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court. From the NBA’s best to pick-up games across the world, players are asking for light footwear to help them become one step quicker – and the adiZero Crazy Light delivers this in a way like no shoe in history.”
The adidas Innovation Team has been developing the adiZero Crazy Light (for over two years) from the canvas of a bare foot to ensure every part of the shoe serves a vital performance function. The Crazy Light possesses a revolutionary new SPRINTWEB exoskeleton upper which is less than 1mm thick. It is bonded to a nylon textile base to shed weight and provide increased support and strength. In addition, the fusion between the SPRINTFRAME external heel counter and the TORSION SYSTEM help reduce weight and increase motion control. Each lace eyelet is load bearing and has a corresponding web spar to support players during hard cuts. As for the the upper as a whole, it is constructed of translucent nylon to further decrease weight and give players nearly 360 degrees of ventilated comfort. The adiZero Crazy Light’s traction system is thicker in high wear areas to ensure maximum grip, and less thickness in low perimeter zones like the midfoot.
Derrick Rose and other adidas brand members will debut this shoe in the 2011 NBA Playoffs.
“Lighter footwear makes you faster and speed dominates on the basketball court,” said Derrick Rose, two-time NBA All-Star of the top-seeded Chicago Bulls. “The adiZero Crazy Light is the lightest basketball shoe I’ve ever worn and it will no doubt make me faster on the court for our playoff run.”
adidas will release the adiZero Crazy Light on June 3, 2011, in four colorways for $130. Colorways include sharp blue/white, black/red/white, grey/white/neon green and red/white. Following that, adidas will release this shoe in six additional team colorways through September.
What are your thoughts on the adidas Crazy Light?
