The brand with the Three Stripes is never afraid to shake things up. From Boost to Parley, the brand has reimagined ways to create and perform at the next level. The core of adidas’ technological advancements is centered around the philosophy that being a step ahead just isn’t enough. We’ve seen glimpses of that in 4D technology, and we now see that ethos land on the upper with the all-new FUTURECRAFT.STRUNG.
STRUNG is a textile innovation that transforms athlete data into a dynamic material specifically engineered to meet and excel at performance needs. A combination of data, additive manufacturing, and robotics creates the latest development at adidas known as STRUNG. In essence, it creates lightweight uppers where each individual thread is data-mapped and then specifically placed for a seamless, lightweight fit that evokes the foot’s natural movement.
The brand looks to launch its latest technology in late 2021/early 2022 with the goal of STRUNG uppers to be featured across a range of adidas footwear. Keep it locked here at Nice Kicks for more on adidas.