adidas Drops “Pride” Pack in Support of LGBT Community

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In accordance with Pride Month, adidas today announces the release of their “Pride” pack in support of inclusion and equality for the LGBT community.

Taking inspiration from the evolving LGBT community and moving beyond just rainbow symbolism with a tertiary palette that is representative of inclusion, adidas recreates the Ultra Boost, EQT Support ADV, Superstar and Crazy Explosive Low in “Pride” colorways to celebrate those who create their own stories no matter the obstacles they face in their respective journeys.

The adidas “Pride” Pack is available beginning today at and will continue to rollout throughout Pride Month.

adidas Ultra Boost "Pride"
adidas Ultra Boost “Pride”
adidas Superstar "Pride"
adidas Superstar “Pride”
adidas EQT Support ADV "Pride"
adidas EQT Support ADV “Pride”
adidas Crazy Explosive "Pride"
adidas Crazy Explosive “Pride”

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