adidas Originals by White Mountaineering “Design Project” Debuts at Pitti Immagine Uomo 89

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adidas Originals continues their ongoing partnership with Japanese brand White Mountaineering for the “Design Project,” highlighting progression and innovation for their upcoming fall/winter 2016 season.

Debuted last night at Pitti Immagine Uomo 89 in Florence, Italy, adidas Originals by White Mountaineering “Design Project” furthers inventiveness in sportswear through foundational Japanese aesthetics and adidas DNA. Much of the brand history is reworked and re-appropriated to modern specifications, like the Rod Laver, Forum Hi and EQT running silhouettes.

A strong utilitarian base blends with outdoor-inspired looks that heighten the presence of modern sportswear. Give the collection a look below and expect the release in stores and online this August.

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