Stop reading if you’ve heard this before: Damian Lillard had another jaw-dropping scoring rampage.
The Portland Trail Blazers guard notched another record as he became the 8th NBA player to drop 70.
In celebration of Damian Lillard’s outstanding performance, adidas followed the same play it did when Spida dropped 71 and lowered his signature shoe price to $71 in celebration of the achievement.
In addition to the lowered price of the Dame 8, the Three Stripes is donating $71,000 to a charity of his choice to further the impact he has in his community.
To honor Dame’s franchise and career-high performance, “From O to 71” Remember The Why billboards were placed in Portland and Lillard’s hometown of Oakland ahead of his game against the Golden State Warriors on Tuesday night.
Dame’s Why is rooted in his foundations in Oakland and commitment to the Blazer franchise, with both playing integral roles in his journey.
Focusing on his number, the letter ‘O’ and its representation for Oakland, we have paired this with a picture of him from his middle school playing days, mirrored with record breaking ’71’ and a picture of him in uniform from Sunday night.Jon Shaw, adidas Basketball Brand Marketing Director
Select colorways of the adidas Dame 8 are available for $71 at adidas.com for a limited time.
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