Kanye West to adidas is super official. While The Three Stripes have remained quiet during Kanye’s recent radio run and talks of signing his deal, an official statement spotted at Complex confirms that adidas and West will be kicking it come the new year:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
We’ve given our take on why the Kanye West and adidas partnership makes sense, but what it entails still awaits. Stay tuned to Nice Kicks for more updates on Ye’s adidas deal.
photo by Ilya S. Savenok/Getty Images via Zimbio