adidas CEO Bjørn Gulden Comments on $1.3 Billion in Unsold Yeezy Inventory

Lead image via Forbes

adidas is still trying to figure out what to do with its unsold Yeezy inventory.

In October, adidas announced that it would terminate its relationship with Kanye West. The decision followed a series of antisemitic remarks as well as other antics from the artist & designer.

In November, it was reported that the Three Stripes was planning to use its Yeezy inventory in 2023.

However, newly appointed adidas CEO Bjørn Gulden stated in the Three Stripes’ earning call that the decision has yet to be made given the complexity of the situation.

“If you can’t sell and you can’t destroy, what’s your option?” Gulden said. “That’s why we haven’t made a decision on it, because it’s a very complicated issue.”

Since taking the helm, Gulden states that he’s received around 500 business proposals in regard to what to do with the remaining Yeezy inventory.

“The people that are saying send the shoes to Turkey or somewhere where people don’t have shoes or there has been a tragedy happening, I think you agree that these are not normal shoes,” Gulden said. “The value of the product is not the physical value of the ingredients. It’s a brand and merchandise that is sold at a high price.”

The Yeezy termination will serve as a rebrand for the Three Stripes as it plans on the rest of 2023 and through 2025.

“We currently have maybe the hottest shoe in the market and it’s the adidas Samba,” Gulden said. “You have seen it for a while, I would say, in fashion shows and also on celebrities that have actually bought the shoes themselves.”

As we await for a decision from the Three Stripes, keep it locked on Nice Kicks on Instagram as the story develops.

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