Adidas, furthering the capabilities on its miadidas customization platform, adds fully personalized XENO technology to the UltraBOOST.
The glowing iridescent technology is now available on select portions of the UltraBOOST, which is also available on miadidas for the first-time with black color Boost. More options are available now than ever before for the UltraBOOST with all customization creativity housed within miadidas.
The miadidas UltraBOOST XENO will release on October 20 for $220 ($240 with XENO cage) at the adidas flagship store in New York City on 5th Avenue. Fans will also have the opportunity to take part in a 3D experience to design their sneaker in real-time.
miadidas UltraBOOST XENO
Release Date: October 20, 2017