A “Sneak Peek” Inside Burn Rubber Co-Owner Rick Williams’ Sneaker Basement

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In the sixth and final episode of Sneak Peek Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams. The Burn Rubber co-owner and Distinct Life governor collects collaborative efforts and is an avid fan of New Balances. Take a look.

View all previous Sneak Peek episodes from the likes of Ludacris, DeMar DeRozan, Joe Budden and others on the Nice Kicks YouTube channel here.

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