A Conversation with Undefeated’s Eddie Cruz

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Upcoming UNDFTD x Converse Poorman’s Weapon

What are the hurdles in keeping this focus all the while keeping the brand fresh and relevant?

It all starts at our home base between my partner and I. We have weekly meetings with the manager of each shop and are constantly sending out Emails updating them on projects, new product, etc…..?? We have a good team.

Any current trends that you think will have a huge impact on the future? Any you find annoying and/or negative?

It’s hard to predict the future. I really just try to go with the flow and keep my eye on the ball. I personally let music dictate whatever it is I make. At this point of my life, nothing annoys me. I really don’t pay too much attention to what other people are doing. I just keep my blinders on and do whatever I feel is right. It’s better that way. So far so good.

Lineup for the McFly Hyperdunk release

Sometimes it’s frustrating for sneaker fans (myself included) who don’t live in areas like LA or NYC that usually get the exclusive drops and we end up having to shell out the dough on the Internet. What do you feel about the business of reselling on the web?

Here’s my take. If kids can get there hustle on by selling kicks, then I’m all for it. It’s the same game in the art world. For most kids, it’s an honest living. When the days of this kind of demand are over, that’s when I’ll be worried. Feel me?

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