Sole Play and adidas Celebrate Atlanta Through the “Press Play” Predator Sala

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Atlanta’s influence stretches far beyond music, and the latest collaboration between adidas and Atlanta-based cultural platform Sole Play puts that creativity on full display. Introducing the “Press Play” Predator Sala, a project inspired by the city’s impact on football, technology, gaming, and culture. Developed through the adidas Business Track program, the release serves as both a product and a platform, spotlighting the communities helping shape Atlanta’s future as the city prepares for the global spotlight of the World Cup.

Rooted in the mindset of carving your own path, the “Press Play” Predator Sala draws inspiration from gaming culture and the idea of overcoming obstacles through creativity and self-belief. The silhouette blends classic football DNA with design cues inspired by competitive gaming and Atlanta’s innovation-driven spirit. The result is a sneaker that reflects confidence, individuality, and the influence of Black and Brown communities that continue to move culture forward across sport, technology, and entertainment.

The launch extends beyond the footwear itself with a series of community-focused activations throughout Atlanta. World Cup-themed events will bring together soccer, gaming, music, and local creatives through watch parties, in-store experiences, and community gatherings designed to celebrate the city’s culture. From appearances by hometown icons to programming centered around connection and opportunity, the “Press Play” Predator Sala continues Sole Play’s mission of creating spaces where Atlanta’s next generation can see themselves reflected and empowered. Check out the details below for the rollout:

June 11 Decatur Watch Fest: Early access and community programming at Decatur Watch Fest, featuring a special appearance by Big Boi.
June 13 In-Store Launch Activation: Official launch day celebration at Sole Play with immersive in-store experiences and community activations.
June 14 Community Activation: World Cup-inspired gathering at The Retreat featuring appearances by T.I., Monica, local leaders, and cultural programming.

The Sole Play x adidas Predator Sala “Press Play” is releasing exclusively via Sole Play locations and SolePlayATL.com on June 13, 2026, for $150.

Check out the photos below and keep it locked to Nice Kicks Instagram, X, and our adidas Release Dates page for updates.