Billionaire Boys Club IceCream x Reebok Board Flip Collection Returns

Icecream and Reebok continue to tap into early 2000s nostalgia with the return of the Board Flip, one of Pharrell Williams’ earliest co-created silhouettes that helped define skate style in its era. After resurfacing at ComplexCon Las Vegas in 2025, the model builds on that momentum with the comeback of the “Watermelon” colorway alongside the introduction of a fresh “Pink Lemonade” iteration. The drop celebrates the Board Flip’s legacy at the intersection of skateboarding, streetwear, and sneaker culture, bringing a once cult-favorite design back into rotation for a new generation.

Both colorways stay true to the original DNA while updating the look with bold, playful palettes. The upper is constructed with leather and perforated panels, paired with suede eyestays and a textured rubber toe cap for durability. Icecream branding lands across the tongue, heel, and sockliner, while the signature Bones & Cones logo is embroidered on the lateral heel. Underfoot, an EVA midsole with painted grooves sits atop a rubber outsole with toe wrap and skate-ready traction, finishing off a build that blends lifestyle appeal with functional roots.

With its unmistakable shape and loud design language, the Reebok Board Flip remains a standout from skate’s golden era. The return of “Watermelon” and debut of “Pink Lemonade” continue to highlight why the silhouette still resonates, proving that its mix of bold aesthetics and cultural impact hasn’t lost a step.

The BBC IceCream x Reebok Board Flip collection is releasing exclusively on May 1, 2026, via BBCIcecream.com. A global release will then take place on May 6, 2026, via Reebok.com and select retailers for $150.

Check out the photos below and keep it locked to Nice Kicks Instagram, X, and our Reebok Release Dates page for updates.