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Storytelling Will Play a Part in iD Options
NIKEiD:?”Storytelling is one of the things that makes this shoe so special. NIKEiD brings color, expression, and iD exclusive options that help connect the user to LeBron– whether it?s the ability to put your name and number on it or LeBron?s inspirational phrases. Each and every one of those elements will take that story and make it more personal. That?s how NIKEiD bridges the gap between LeBron and his fans so that they?re able to be a part of LeBron?s story.”
