It takes a lot to make a great signature shoe. Between belief in an athlete, daring design, awesome advertising, and strong performance, a lot has to go right. To be a successful signature athlete, a lot has to go right for a long time. Considering everything from sale of sneakers to impact on sport, pop culture, and the world, we continue our #20Under20 series with twenty of the biggest signature athletes to start lines between ’92 and ’12 (that means no Jordan or Bo). Read the picks and give us your take in the comment section.
20. Eric Koston
image via Grind TVAn influencer in his own arena, Eric Koston stands as a favorite among fans and peers alike. Following a long signature line with ?S footwear and shoes with Lakai, Koston made the move to Nike SB. The Nike SB Koston One helped bring Lunarlon to skate shoes and introduced other footwear fans to his personality.
