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March, Colon Cancer Awareness Month, is right around the corner, which means the Kiel Colon Cancer Foundation’s “Blue Knots” initiative is in motion. “Blue Knots” is an annual March campaign – started by our Editor-In-Chief George Kiel for his colon cancer organization – that involves the integration of blue shoelaces in one’s shoes. The action aims to honor those who have been afflicted by the colon cancer and bring worldwide consciousness to the disease.

View the awesome video they posted to help raise awareness for colon cancer, and participate by scoring your pair of “Blue Knots” (use the hashtag #BlueKnots) on their site, kielcoloncancer.org.

RELATED: College Kicks On Court // Baylor Bears Rock “Blue Knots” for the Kiel Colon Cancer Foundation

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