Storm Reid Launches Her Own New Balance CT302

Euphoria actress and New Balance ambassador Storm Reid launches her very own New Balance CT302 sneaker. The Emmy-nominated actress shows love to her hometown as the sneaker’s campaign is inspired by Atlanta in the early 2000s.

My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta.

I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.

Storm Reid

This is Reid’s first sneaker launch with New Balance although the actress has been an ambassador for New Balance since October 2021. The Storm Reid x New Balance CT302 has white suede overlays with matching nylon underlays and a Storm Reid-branded tongue tag. The signature New Balance “N” pops out in soft blue, which corresponds with the sneaker’s heel tab.

The Storm Reid x New Balance CT302 releases on August 4, 2023. The retail price is set at $100. To purchase, visit For more sneaker news and New Balance release dates, follow @NiceKicks on Instagram.

Storm Reid x New Balance Announce CT302

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