(Lead image via Nike)
Nike announces leadership changes as Sarah Mensah is named President of Jordan Brand. By appointing Mensah, Jordan Brand hopes to continue consumer growth through product innovation, serving athletes, deeper brand storytelling, and greater integration across the business.
Craig Williams, who is currently President of Jordan Brand, will become President of Geographies & Marketplace for NIKE, Inc. and will lead Nike’s four geographies and marketplace, including the Direct and wholesale business, as well as oversee Nike’s Supply Chain and Logistics.
Williams joined NIKE, Inc. in 2019 as President of Jordan Brand, leading it to unprecedented growth, doubling revenue in the last four years and becoming the second-largest footwear brand in the United States. With extensive experience in building global brands and cultivating consumer relationships, Williams has been instrumental in the intersection of sport, culture, and community through Jordan Brand.
Up until now, Sarah Mensah served as Vice President/GM of Nike North America. Mensah will assume the role of President of Jordan Brand. Mensah led Nike through difficult times as she was appointed VP/GM in 2020.
Scott Uzzell, who is currently CEO of Converse, will become the Vice President/GM of Nike North America and will be reporting to Williams. The successor for Uzzell’s position will be announced soon. Both Jordan Brand and Converse will report directly to John Donahoe.
John Donahoe, President & CEO of NIKE, Inc., expresses the company’s focus and integration through these changes, emphasizing their commitment to serving athletes with exceptional products. Donahoe highlights the company’s strong brand momentum, unmatched innovation pipeline, and successful strategy, emphasizing the vast potential that lies ahead.
Donahoe also states that these shifts will streamline their focus on product, brand storytelling, and the marketplace, leveraging deep consumer insights to deliver breakthrough innovation, engagement, and long-term growth and profitability.
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