Extending his Reebok partnership past the widely successful Ventilator releases centered around unification, Compton native Kendrick Lamar helps the brand kick off 2017 with a new creative collection centered around the emerging Club C.
Striking a chord with 80’s sneaker purists and those in favor of all things vintage, the Reebok Club C began to flourish last year through with its pastel pack then a masterful Solebox collaboration. Now, Lamar utilizes the silhouette to continue his message of unity while also drawing direct inspiration from his album concepts.
Pulling directly from his past albums, anonymity and abstraction play overarching roles across this acid-washed denim style that also denotes a black and white palette representing equality within society and coming together as one people.
The Kendrick Lamar x Reebok Club C Capsule is set to release on January 13 for $110 at Reebok.com. The shoe will be available in full family sizes.