Kanye Reveals Original Concept Behind the Nike Air Yeezy

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At yesterday’s Yeezus album listening party, Kanye West shed light on the original concept behind the original Nike Air Yeezy. Kanye had the following to say in regard to his signature shoe:

“The concept behind the Yeezys originally was to take the same type of color palette, the same talent that they use for a Lanvin or Balenciagas– $1,200 to $2,000 shoe– and place it to a better sneaker for $300. People reacted to that, they wanted that.”

From there, Kanye discussed his talented team, creative passion and its ability to impact culture. Watch the rest of his speech and hear a preview of the album in the video below.

Source: The Shoe Game & EZwillNY

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