Jordan Brand’s Rob Bruce Talks Flight Plate Technology with Life + Times

“The Air Jordan XX8 is the lightest game shoe we’ve ever built and it’s probably the most tested.” -Rob Bruce, Jordan Brand Global Innovation Design Director

If you’ve worn the Air Jordan XX8 or the Air Jordan XX8 SE then you know the Flight Plate well. If you haven’t, Jordan Brand’s Rob Bruce will walk you through the technology from the development stage to the production level value. Get the details on how Jordan Brand aimed to change “the experience of Air” in a new interview with Life + Times.

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