Getting straight to the point, it is no secret that the ladies are a huge focus for brands this year and we are already seeing some major campaigns taking shape. Jordan Brand hit off the year with the very successful AJ1 Season of Her Collection, a luxury, yet street-ready take on a classic silhouette with that feminine touch. Closely followed by The One Reimagined campaign, we then saw 14 female designers come together to re-imagine the Air Force 1 and Jordan 1.
With momentum behind them, Jordan Brand has announced their next line up for the ladies this summer. We see more iterations of the AJ1 as well as some new players – the Air Jordan 3, Air Jordan 11 Low, Air Jordan 1 Low Lifted, Air Jordan 1 High Zip, Jordan Modero 1, Air Jordan 1 Low and Air Jordan 1 High Premium.
The summer line up sees a heavy focus on neutral tones and a natural aesthetic, with some tweaks to a couple of the usual details — thicker soles, no laces, more zips, heavy stitching and more.
There’s definitely a style and specific angle that JB feels appeals best to the female market. It’s classy yet street, which is a fair tactic to take.
Some may have concerns that maybe this pattern of products we are seeing is a little too feminine, or should I say obviously feminine. This soft and sultry aesthetic almost tells us what we should like as a woman, whereas a lot of us just want some fire colourways and creativity, equally fly to what we see the men get.
With all that said, it’s exciting to see Jordan Brand reaching out their hand to more and more silhouettes. Perhaps Air Max next?
How well do you think brands are doing to feed the female market? Are you a fan of Jordan Brand’s latest releases? Let’s talk, hit me up on Twitter to discuss this hot topic.