Evolving brand heritage into an aesthetic pathway towards the future, Jordan Brand today reveals an innovative holiday 2017 collection filled with historic brand DNA and the many technological advancements that will lead them into the years to come.
Much of the collection, of course, is centered around Michael Jordan and his rich history of not only winning, but representing greatness in many forms. His “Be Like Mike” campaign that famously launched in 1991 after his first NBA championship anchors the offering while equally breaking it down into sections.
There’s the “Win Like ’82” pack which highlights MJ’s crowning achievements at the University of North Carolina, featuring both the Air Jordan 11 and Air Jordan XXX2 in Tarheel specific shading. The theme continues with the “Win Like ’96” pack, referencing his professional career with the Chicago Bulls and his six championships. This offering also commemorates MJ via the Air Jordan XXX2, and a very elusive Air Jordan 11 similar to the pair widely known as the “Melo” PE.
We’ll also see a new iteration of the Air Jordan 1 Flyknit in Wolf Grey, a shoe that most recently released in “Royal” after a debut in the famed “Banned” colorway. The 2000’s era Trunner LX emerges modernized in mid-cut form in a wide range of colorways.
The elephant in the room, though, is undeniably the Air Jordan 6 “Like Mike” which is strategically left out of this holiday preview. Yet all indications point to the shoe releasing in November.
Take a look at the Jordan Brand Holiday 2017 Collection and let us know what you’ll cop, what you won’t, and if this is one of the brands better holiday drops in recent years.
