Hypebeast Profiles the Unique & Expensive Sneaker Culture in Brazil

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Sneaker and consumption culture have long been global, but not homogeneous. Hypebeast sat down with SneakersBR founder Ricardo Nunes and Cartel 011 and CZO founder Cristian Resende to discuss the footwear and fashion trends in Brazil, revealing some very unique differences as well as some similarities. Contrary to America’s retro-rooted sneaker obsession, Brazilian’s tend to privy new models with big visible tech like adidas Springblades and Nike models with Air Max 360 soles. In addition, popular Nike models that retail for $225 USD in the USA are sold for that of $417 USD in Brazil. How and why are do these trends and price-points exist? Head over to Hypebeast to find out.

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