Making the most of their momentum and the ongoing competition to claim NYC — a major market and in many ways the heart of the culture — adidas has unveiled their new store on 5th Ave. Opened up last night for a special media and celebs only event, the retail haven looks to be about much more than just buying shoes but truly experiencing them. A treadmill to try out runners, a virtual reality Harden station and miadidas laptops point to such in the stadium status store. Get a glimpse at the special space in the photos below and look for it to open its doors to the public on December 1st.
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