Fortune: Nike’s Advertising Revolution

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Perception is reality in today’s fast-paced society. As consumers continue to migrate from the couches to the vast digital world known as the internet, Nike continues to change its philosophy on advertising. This year, the brand that revolutionized the industry with its “Just Do It” slogan spent nearly $2.4 billion in advertising, yet decreased its TV and print advertising in the U.S. by nearly 40% in just three years. This change has a lot to do with the demographics and evolving nature of how consumers are purchasing their products. To find out more about this advertising transformation, head over to Fortune.

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