words // Nick DePaula:
Under Armour has signed rapper ASAP Rocky to a multi-year deal, with the musician and style leader set to work on impacting the brand’s UAS line of sportswear apparel.
The deal, in the works for over a year and agreed to months ago, will be a non-exclusive partnership that will empower Rocky to work hand-in-hand with UAS creative director Tim Coppens and his team of designers on lifestyle footwear and apparel. The higher end UAS line was launched over a year ago, known for its detailed jackets and accessories, along with an assortment of more understated classic items like tees, chinos and joggers.
Stay tuned for more details as the ASAP Rocky and UAS partnership gets underway, with the two sides expected to continue working behind the scenes on future product before any official launch takes place.