5. Jordan Brand Returned To Roman Numerals After Listening To The Blogosphere And Streets.
The idea to switch back to the roman numeral titles seems to be an idea mentioned by Larry Milller, who returned to the brand as president of Jordan this past July. However, Tinker did mention that the move was also influenced by the blogosphere and others that give their opinions about the brand. “We listen to the people in the blogosphere, and it seems people wanted us to get back to naming these shoes like that,” said Tinker. “We’re simply listening to the streets.”