After getting our first look at the Nike LeBron X “Must Be The Honey” iD from various recipients yesterday, now the campaign cover boy has shared a look. Nelly repped
The LeBron X is the tenth in the signature line of LeBron James shoes and the fourth designed by Jason Petrie. Since Petrie took the reigns of the design of the LeBron line, he has employed Air Max as the primary source of cushioning. The LeBron 9 saw a balance of forefoot Zoom Air and heel Max Air, but the LeBron X is the first LeBron shoe to feature a full length visible Zoom Air. LeBron James is no stranger to Zoom in his series seeing Zoom Air from the Air Zoom Generation, all the way to the Nike Zoom LeBron VI. Full length visible Zoom Air will definitely make the LeBron X stand out from the rest of the line.
A bit of controversy surrounded the LeBron X shoes prior to its release when a false report was released that the shoes were going to cost a whopping $315. Some simple fact checking would have saved face for many media outlets in that only the Nike+ version of the LeBron X will cost $290 and other versions without the Nike+ system will cost $190.
The first LeBron X release date is set for September 29, 2012 with many future release dates to follow.
Like with prior models, a low top offering was made in the summer for the Nike Air Max LeBron X Low.
Playing for LeBron James’ AAU team has its perks. Before this weekend’s Nike Peach Jam AAU tournament in South Carolina, King James laced his roster with a new edition of his latest model. The Nike LeBron X Elite Shooting Stars PE is exclusively for the players on his King James Shooting Stars squad. Made up of a two-tone orange upper with black and white accents, a mint midsole, and an ocean blue laces and outsole, this player exclusive is one of the most intriguing colorways that we have seen to date.
Iron Man gets all of the shine, but don’t forget about War Machine. Kickasso has created the Nike LeBron X “War Machine”, which is composed of a black base with silver accents and a white outsole. Made specifically for the Carolina Panthers’ Rashad Roberts, the custom creator started with a Nike iD LeBron X base, then airbrushed metal panels to create the War Machine look.