In Las Vegas this weekend? So are Sneaker Pimps and DXC. This Sunday, The Sport Center of Las Vegas will play host to a collaborative Sneaker Pimps x DXC event. As always, attendees will have the opportunity to buy, sell, trade and talk kicks. In addition, Trinidad Jame$ and Black Dave will be performing. Click here to buy tickets.
DXC took place at Citi Field in Queens, New York last weekend, and we were on site to document it all. The already warm summer weather didn't stop attendees from bringing out heat, with everything spotted from "Ring Ceremony" Nike LeBron 11s to the original Nice Kicks x ASICS Gel Lyte III. While sneakers were certainly the focal point of the DXC event, attendees also got the chance to catch skating, modeling and more. See how it all went down in the home of the Mets in the video and photos below.
Registration for the first annual Kick & Roll Classic is now open at kickroll.com! The sneaker-themed 3-on-3 basketball event, founded by George Kiel III, will take place in Austin, Texas at the Round Rock Sports Center on July 12, 2014. Two age groups (15-18 and 19 and up) will be the focus this time around, and a fourth person on each team is mandatory to act as a substitute ($200 per team, or $50 per person). Prizes, awards and giveaways from Foot Locker, Nike, EA Sports, ISlide, Rock Em Apparel, Nice Kicks and others will be handed out throughout the tournament and at the conclusion of the event for the best sneakers we see on court. A few special NBA guests – who will act as judges of what players wear on court – also have something unique in store, so stay tuned. There will also be a live DJ, sneaker restoration setup and various vendors on site at the tournament.
Today, basketball players place as much emphasis and priority on their footwear and apparel as they do on their actual performance capabilities. The basketball court is now more than just a rectangular playing surface; it has become 94 feet of wood - or asphalt, for that matter - where players can make the perfect on-court statement through sneakers. In turn, young people all over the world not only aspire to play like the Kobe Bryants, LeBron James and Kevin Durants of the world, but they also want to mimic their on-court style, from the headbands they wear to the sneakers they lace up.