Derrick Rose

As a freshman, Derrick Rose lead the Memphis Tigers to a 33-1 record and all the NCAA Tournament’s Championship game where his team unfortunately lost in overtime.

adidas Basketball Boost Your Game Event

Video: Inside the adidas “Boost Your Game” Event with Derrick Rose, Damian Lillard & More

This past weekend, Nice Kicks was out in Las Vegas for the adidas "Boost Your Game" Event. Derrick Rose, Damian Lillard and many members of the adidas Basketball family were on hand to discuss the debut of Boost technology on the hardwood. Hear what the hoopers and team behind the shoes had to say about the birth of Boost in basketball in this all-access recap video.
Derrick Rose Talks adidas D Rose 5 FIBA Comeback and Kanye Joining adidas

Derrick Rose Talks D Rose 5, FIBA Comeback & Kanye Joining adidas

A Derrick Rose comeback is upon us, but his return to basketball won't happen in a Bulls jersey. Getting a jumpstart on the NBA season, the Chicago icon is taking his talents to Team USA for this summer's FIBA Games. He'll have a new haircut and a new pair of shoes, but will it be the same D Rose? While talking to Greg Anthony at the adidas Basketball "Boost Your Game" Event, Rose emphasized his new approach to hitting the hardwood. Ready to return, as demonstrated by his performance at the first day of FIBA practice, he's focused on letting the game come to him and helping his team in any manner possible. This approach stands as a mature contrast to the hungry but sometimes hurried style seen at the start of the 2013-14 season. In good spirits and in strong health, we talked to Derrick about his FIBA return, the adidas D Rose 5 and what music he'll be listening to this summer.
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adidas Basketball “BOOST Changes Everything” featuring Derrick Rose & Damian Lillard

This year, #boost changes everything for adidas Basketball. Currently, Derrick Rose and the adidas team are in Las Vegas revealing how Boost technology is changing the game for performance basketball sneakers, and the brand has unleashed a new spot entitled "BOOST Changes Everything." Check out the video below, which features Rose and Damian Lillard demonstrating the power of Boost, and keep it locked to Nice Kicks for more info on the adidas D Rose 5 and the rest of adidas Basketball's upcoming offerings.