Nike, a brand that at the time was having a hard time breaking into the basketball market, saw the potential in Michael Jordan as a player as well as a marketing icon and was immediately signed. The first signature shoe from Nike and Michael Jordan, the Air Jordan 1 released in 1985 Jordan’s rookie season in the NBA. With the help of the Air Jordan 1, Michael Jordan had an amazing rookie year. Jordan earned a spot on the All-Star team, finished third in scoring (28.2 ppg), brought back the Bulls back to the playoffs, and not surprisingly was Rookie of the Year.
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