Traveling from a point of origin to an end destination helps reveal the beauty in any process. Pharrell Williams, in his latest foray to change lives through sport, dives head first into the adidas Originals basketball category with a shoe that’s technically still under construction. Williams, undeterred, enjoys the process through and through.
“The best things in life take time and are rarely perfect first time round,” Williams says. “There is something beautiful about that process, from the intangible to the tangible. I continue my basketball journey with adidas. The next step. The X phase.”
That phase begins with the adidas Crazy BYW LVL X this weekend. Taking the DNA of Williams’ BYW Beta, an updated knit structure fortifies the shoe which rests atop Boost technology. Podular construction provides a heightened level of comfort to lifestyle basketball as seen through this “AMBITION” set colored in pink and black.
Expect the Pharrell x adidas Crazy BYW LVL X “AMBITION” Pack at select Originals retailers and online in limited numbers on July 13 for $250.
Pharrell x adidas Crazy BYW LVL X
Release Date: July 13, 2018