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ASICS

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.


ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.


If you are looking to purchase the latest ASICS shoes, check out what we have in stock at ShopNiceKicks.com.


ASICS Gel Lyte III

ASICS Gel Lyte III
ASICS Gel Lyte V

ASICS Gel Lyte V
ASICS GT-II

ASICS GT-II
ASICS Gel Lyte Speed

ASICS Gel Lyte Speed
ASICS Gel Saga

ASICS Gel Saga
ASICS Gel Kayano Trainer

ASICS Gel Kayano Trainer


ASICS News

BAIT x ASICS Gel Lyte III “Nippon Blues” Basics Model-003

BAIT x ASICS Gel Lyte III Basics Model-003 Nippon Blues

Finishing off a three pair pack, the BAIT x ASICS Gel Lyte III “Nippon Blues” Basics Model-003 brings strong Japanese roots to the split tongue silo. Departing from the military

ASICS Gel Lyte III “Grape”

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The stacked roster of one of the most popular silhouettes juices up even more with a new member, the ASICS Gel Lyte III “Grape”. Taking the iconic ASICS Gel Lyte III and styling it with a historically refreshing theme, this general release colorway is a sure hit for the Summer. Multiple shades of grey dye the mesh base and suede overlays, tonally paired with white branding and hints of black. Teal and grape purple add the coloration throughout, most notably on the famous padded split tongue, inner lining, and half and half on the outsole. Detailing is brought with numerous 3M patches on these crisp “Grapes,” which are available now at END.

Packer Shoes x ASICS Gel-Kayano “A.R.L.T.” Vol. 2

Packer Shoes x ASICS Gel-Kayano

The Packer Shoes x ASICS Gel-Kayano “A.R.L.T.” Vol. 2 picks up where the first “All Roads Lead to Teaneck” collab left off, dressing the retro runner in funky fashion. Dark

BAIT x ASICS Gel Lyte III “Nippon Blue” Basics Program 003 Preview

BAIT x ASICS Gel Lyte III Nippon Blue

The BAIT x ASICS Gel Lyte III “Nippon Blue” completes the staggered set of releases that is the Basics Program. While details are slim on the colorway or composition of

The Drop: ASICS Gel Lyte V White/Fairy Red

ASICS Gel Lyte V

The temperature’s rising and sneaker silos are getting lower. Enter the ASICS Gel Lyte V. Lighter and lower than the boots and basketball shoes that dominated your winter rotation, this

Ronnie Fieg Wears New Gold ASICS Gel Lyte III

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Independence Day is all about red, white and blue…and gold? Today, Ronnie Fieg shared a look at a new “Gold” ASICS Gel Lyte III, which he donned for the release of his latest ASICS collaborations, the ASICS Gel Lyte V “Cove” and “Mint Leaf.” While details regarding the gold Gel Lyte IIIs pictured are scarce, the American flag Emoji shared with the image may prove a telling clue regarding this shoe’s release, or perhaps just tie to its design inspiration. Do you prefer these Gel Lyte IIIs to Ronnie’s “Solid Gold” Gel Lyte IIIs from 2007? Let us know in the comments, and keep it locked to Nice Kicks for any and all future info on these gold stunners.

ASICS GT-Cool Spring 2014 Releases

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Multiple materials and subtle blasts of color make up a trio of ASICS GT-Cool colorways for Spring 2014. The GT-Cool features a mix of materials from suede and nubuck to leather and neoprene, with split tongues and 3M accents. Three new style codes are now available to ring in the spring, including grey/blue, royal/volt and black/mint makeups. Get a closer look at the three GT-Cools below, and grab any pair today for $85 from Feature.

Nice Kicks Daily 8: 8 Ronnie Fieg GL-IIIs That Would Make Great GL-Vs

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A winner is a winner.  Ronnie Fieg has shown us over the years just what can be done with the ASICS Gel Lyte III, but his next project set to

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