Adidas and Parley for the Oceans today announce the second consecutive year of their “Run for the Oceans” campaign. Centered around the prevention of marine plastic pollution, adidas has upped the ante this year by offering to donate a hefty sum when you lace up and run for a good cause.
From June 8th to July 8th, for every kilometer ran and logged using the Runtasic app, adidas will contribute $1 dollar to the Parley Ocean Plastic Program upwards to $1 million.
Adidas and Parley will also host 12 running events across several cities in varying countries. Stops will include Los Angeles, New York, Paris, Berlin, London, Barcelona, Milan, and Shanghai. Los Angeles and New York events take place on June 8th and June 27th, respectively.
Much of this orbits a limited edition release of another Parley x adidas Ultra Boost and Ultra Boost X. Both pairs are produced in 95 percent Parley plastic Primeknit making them among the most sustainable sneakers currently in production.
Both the Parley x adidas Ultra Boost variations will release online on June 8 for $200 each. A worldwide release at select retailers will follow on June 27. For those looking to attend the running event in Los Angeles this Friday you can sign-up here.
Parley x adidas Ultra Boost
Release Date: June 8, 2018