Adidas Running continues a busy news day with an official announcement for their latest Parley collaboration.
Inspired by the coral bleaching crisis threatening our oceans, this move is a symbolic one, referencing the white flag humanity should raise in order to return tranquillity to the oceans. The Parley AIR Strategy is again utilized to process new white and lightly hued blue iterations of the Ultra Boost, Ultra Boost X and the Ultra Boost Uncaged. Each model uses an average of 11 plastic bottles per pair across the upper, while laces, heel webbing, heel counter, heel lining and sockliner construction are made from recycled materials.
The new Parley x adidas Ultra Boost Collection will be available in the U.S. beginning on June 8 both in-store and online. Additionally, adidas is calling on its global community to join the adidas x Parley Run for the Oceans digital event – hosted by Runtastic, and taking place around World Oceans Day Week 2017 (June 5th-11th). To find out more about that event or to get registered, visit here.
Parley x adidas Ultra Boost Collection
Release Date: June 8, 2017