Authentic Brand Group’s acquisition of Reebok from adidas should be finished in the near future and today ABG has announced a new and enhanced partnership with Foot Locker for exclusive Reebok products and drops.
“We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand” said Jamie Salter, Founder, Chairman and Chief Executive Officer at ABG. “We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product.”
“We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry renowned product,” said Richard Johnson, chairman and CEO of Foot Locker, Inc. “This partnership builds on our commitment to elevate the customer experience, offer consumers high heat product from the biggest brands, and build collaborations with the biggest names in sneaker culture.”
Foot Locker will carry exclusive Reebok footwear in store and on Footlocker.com, including iconic Reebok signature silhouettes from the likes of Allen Iverson and Shaquille O’Neal. Foot Locker will also work closely with Reebok Design Group, which is the global brand hub for design, development, and innovation as well as the supplier of core product categories. The partnership is scheduled to roll out in Fall 2022.