Earlier this week at Agenda Las Vegas, we were able confirm with PUMA at their Liberty Fairs booth that they are in fact working with Kylie Jenner. As stated in our previous post, Kylie will work as a brand advocate, confirming similar information in early reports from Us Weekly. PUMA was kind enough to contact us directly and follow up with the brand’s official statement regarding their work with Kylie:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.”
– Adam Petrick, Global Director of Brand and Marketing for PUMA
There you have it. Keep it locked to Nice Kicks for more developments on PUMA and Kylie Jenner and tune in every Thursday for Celebrity Sneaker Stalker.
lead image by Frazer Harrison/Getty Images via Zimbio