Mark Smith – New Global Creative Director of JB

Last night, Pete from Premium Laces surprised the show by bringing on celebrity-sneakerhead Chi McBride on the sneaker radio show OSD (Obsessive Sneaker Disorder) where he dropped some news that was an even bigger surprise.

Mark Smith, one who has brought much creative energy to Nike Sport Culture and also the man behind the “laser beam” at Nike will be joining forces with Jordan Brand as the new Global Creative Director of JB. Many Jordan heads have questioned the direction that the brand has been heading in the past few years, but look for things to change. Times are getting interesting in Beaverton and it will be nice to see what direction Mark Smith leads Jordan Brand in.

P.S. Mark if you are reading this, I’m not calling you “evil” – you are just known around the sneaker circles as the “laser” man. 😉

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