Where to Buy Liberty x PUMA Collectionpuma.com
For the first time ever, PUMA teams up with the iconic design house and department store Liberty to create a luxe collection of sneakers. Using Liberty’s signature floral print, the Liberty x PUMA sneaker pack honors strong women and celebrates fearless feminity.
Liberty and PUMA came together to create a collection that serves a bigger purpose saying, “Inspired by the idea that flowers are often turned to in times of trouble, the collection takes on the theme of ‘Still Growing’—celebrating the women who, much like a wildflower, are still growing and thriving despite it all.”
Taking design elements from Toile de Jouy patterns and Asian style landscapes, the “Wild Garden” print for this collection was hand painted by Liberty’s in-house team of artists in London. The landscape print displays a gorgeous scenic vista that is embellished with jewel-toned flora & fauna. This immaculate fabric covers an array of PUMA silhouettes including the Forever XT, Wild Rider, Basket, Cruise Rider, and Suede Mayu. Alongside the sneakers, the collection comes complete with a wide range of apparel and accessories.
To bring their vision to life, Liberty and PUMA organized an all-female crew to orchestrate the campaign. The lookbook profiles an assemblage of confident women from a variety of fields to celebrate their success in their own unique look. Using bold visuals and bright colors, the Liberty x PUMA collaboration flips the soft connotation of florals to reflect the strength of wildflowers and today’s fearless, powerful, and creative women.
The Liberty x PUMA collection is set to release on September 18, 2021. You can purchase the collection from PUMA.com and select retailers, including the iconic Liberty store on London’s Regent Street. Prices for the sneakers range between $120-$140. For more PUMA releases and updates on all your favorites sneakers, follow @NiceKicks on Instagram.
Liberty x PUMA Collection
Release Date: September 18, 2021
Price: $120 – $140
LIBERTY x PUMA Suede Mayu