By now, you’ve seen the Kanye West GQ cover and likely the subsequent spread. While Kanye is found self-styled in Pure Boost and Stan Smith sneakers, the world still hasn’t seen the first official look at the Kanye West x adidas collaboration. Of course, we’ve all speculated on what it could entail and when it might happen.
While the majority of the cover story focuses on the concepts of culture and celebrity, fashion forays are discussed, with the opening write-up stating that his adidas line will debut this fall and begin with footwear. The magazine also emphasizes that whatever West does in regard to fashion collaboration, especially with adidas, it is and will be far different and more involved than any ‘celebrity line.’ This of course comes as no surprise to members of the sneaker community who have followed Kanye’s design work with Nike and Louis Vuitton, but perhaps bigger news to those that don’t.
With the fall slated as the debut time for Kanye x adidas kicks, it’s also tossed out by West as the season for his next album. Kanye states his commitment to working on adidas in relation to working on his album, and we’ll have to wait and see when each project releases.
Also on the footwear front, West gives an interesting quote in regard to his impact on the popularity of Balenciaga sneakers:
“Alexander Wang made sure that I was able to go to a Balenciaga show, and I was never allowed to do that before because I was a celebrity. Listen to what I’m saying—me, as Kanye West: I guarantee you, I’m more than 50 percent responsible for every men’s shoe that they sell. Me, the singular person. More than 50 percent responsible for every Balenciaga shoe they sell. And they would say, “You can’t come to the show, because you are a celebrity.” But all honesty, no ego, I have a level of influence, and I have a level of respect for the designers. And we move product on that Barneys floor.”
Readers of Celebrity Sneaker Stalker have certainly seen the ‘Kanye-effect’ regarding the Balenciaga Arena and Paneled-High Top models, especially when it comes to adoption by peers and subsequent sales at retail. This situation or scenario speaks directly to the marginalization and frustration with fashion houses West expressed during his Yeezus Tour interview run.
Read the entire Kanye West interview by GQ here.