words // Nick DePaula:
Over the weekend in Los Angeles, Adidas’ Brooklyn Creator Farm held court at a pop-up space at the brand’s 747 Warehouse St, showcasing the tools and abilities of their Brooklyn studio for a lengthy list of visitors.
With everything from assembly line machinery, laser etching, embroidery and lasting on hand, the design space hosted Kanye West, athletes from the NBA and NFL, influencers from the fashion and design community, along with a batch of media. Aspiring elementary school students were also on hand, in addition to students from USC’s Iovine and Young Academy, OTIS School of Design, SCI School of Architecture and Art Center looking to enter the industry.
“We called all creators, and told them we are here to create,” said Dolce. “We heard from consumers that they wanted access, and we heard from the industry that they want to create with us. We’re allowing everyone to ideate, sketch, make and create the future of basketball. Now it’s time to get to work.”
In a span of two hours, visitors were teamed up with Adidas executives, designers, and guest craftsmen to dream up their own unique design in the lab. With access to the brand’s newest Boost and 4D printed platforms, the rest of the sneaker was up to the imagination from there. Throughout my own MKR LAB session, I created a veering laceless silhouette, showcasing both of the brand’s newest innovations through the tooling atop a sleekened form.
Check out several of the Brooklyn Creator Farm’s 747 Warehouse pop-up visitors below, and stay tuned for a look at many of their creations.
Jose Cabaco, Marc Dolce & Denis Dekovic
Pusha T & Jon Wexler
Todd Rolak & Chad “Ochocinco” Johnson
DJ Clark Kent
Alexander Taylor & Dirk Schoenberger
Sophia Chang & Federico Maccapani