6. The $65,000 Reebok Question
Paying $65,000 for a basketball shoe may be ludicrous, but Reebok hit the jackpot when they teamed up with Eastbay for this 2004 release. Both companies caught a lot of buzz for the custom Reebok Question capitalizing off the ‘bling’ phenomenon. While Iverson may not have been the creator of the term, the makeup made sense as he was one of the iciest hoopers off court and in photo shoots. No word on whether or not anyone actually shelled out the benjis to buy these or if AI even has a pair; regardless, it was a great moment in Reebok history.