Balenciaga Replaces Gucci As Hottest Brand in Fashion Rankings

Alabama or Georgia? Just like the experts in pigskin have an opinion on who takes the top spot in college football, the runway meets retail realm also has their panel of Desmond Howard and Lee Corso corespondents.

As they do every quarter, Business of Fashion has teamed up with Lyst to rank the hottest brands in fashion. While this piece of sponsored content for BoF does rely on that of the Lyst search platform results, its rankings seem pretty accurate with what we’re seeing on site and on feet.

While some may remember Gucci taking the top spot in Quarter 2, Balenciaga has dethroned it come Quarter 3. For those that follow Celebrity Sneaker Stalker, this reads as accurate with most of the young and wealthy capable of dropping over $500 on a pair electing Balenciaga’s bulky Triple S Trainer over that of Gucci’s minimal, embroidered Ace. This also provides interesting commentary on the current market: the fact that two trends so opposite could thrive not only in the same year but shift strong over the course of two quarters. Counter to that argument or perhaps leveraging innovation, BoF dubs Balenciaga’s sleek and progressive Speed Trainer as the brand’s dominant/influential silo with Google favoring it as well.

Also of note on the list to those that favor footwear, Virgil Abloh’s Off-White comes in at #3 with Vetements and Givenchy rounding out the Top 5. Trending technical brand Stone Island shows up at the #8 spot, with fashion’s golden child/father to many styles Raf Simons filling the #10 spot.

Do you agree with these rankings? Let us know in the comments section and on social.